King, Brian (ed.); Backer, Elisa (ed.) - 2015
Frontmatter -- Contents -- Contributors -- 1. VFR Travel: Progressing Towards Greater Recognition / Backer, Elisa / King, Brian -- Part 1: VFR Travellers – Understanding the World’s Largest Travel Segment -- 2. The Value and Contributions of VFR to Destinations and Destination Marketing /...