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Renting goodwill in international marketing channels : an analysis of pricing strategies and bargaining power
Farrell, Carlyle A.; Fearon, Gervan - In: Atlantic economic journal : AEJ 33 (2005) 3, pp. 285-296
Persistent link: https://www.econbiz.de/10003098430
Cover Image
Renting Goodwill in International Marketing Channels: An Analysis of Pricing Strategies and Bargaining Power
Farrell, Carlyle; Fearon, Gervan - In: Atlantic economic journal : AEJ 33 (2005) 3, pp. 285-296
Persistent link: https://www.econbiz.de/10006546227