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Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
Persistent link: https://www.econbiz.de/10010923363
marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …
Persistent link: https://www.econbiz.de/10010923382
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inappropriate pricing and marketing strategies to be adopted by Australian beef and cattle producers and exporters. In this paper …
Persistent link: https://www.econbiz.de/10010882893
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In the past China has been self-sufficient in beef products, but, with a dramatic increase in consumer spending on food, demand for beef, which is seen as a novel and nutritious food, has grown. By employing a partial equilibrium model and sensitivity analysis under different scenarios, this...
Persistent link: https://www.econbiz.de/10010923366
Mounter et al. (2007) developed an equilibrium displacement model (EDM) of the Australian sheepmeat and wool industries. In this paper the EDM is used to estimate the potential annual returns and their distribution among the various industry sectors for nine hypothetical investment scenarios....
Persistent link: https://www.econbiz.de/10010923369
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Most fresh fruits and vegetables are unbranded. However, buyers are assisted with brands when purchasing most other grocery products. Brands have the potential to be of value to buyers and to the organisations that own them. However, research has shown that brands are only valuable to buyers...
Persistent link: https://www.econbiz.de/10010923385
The paper presents results from a survey of 133 dairy producers in Malaysia, and identifies how Malaysian milk buyers can build a loyal customer base with their suppliers as a means to secure uninterrupted milk supplies. A structural equation model was conducted to test the conceptual model...
Persistent link: https://www.econbiz.de/10009326010