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Resource-based view
2
Ressourcenorientierter Ansatz
2
Beziehungsmarketing
1
Customer resource access
1
Deutschland
1
Firm performance
1
Forschung
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Germany
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Immaterielle Güter
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Immaterielle Werte
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Roger Layton
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Kleinaltenkamp, Michael
4
Baxter, Roger
2
Haase, Michaela
1
Layton, Roger A.
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Australasian marketing journal
Industrial marketing management : the international journal for industrial and high-tech firms
18
Zeitschrift für Wirtschafts- und Unternehmensethik : zfwu
13
Journal of Business & Industrial Marketing
11
Springer eBook Collection / Business and Economics
10
SpringerLink / Bücher
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
The journal of business & industrial marketing
7
jbm - Journal of Business Market Management
7
Business-to-Business-Marketing : Arbeitspapier ; Berliner Reihe
6
Journal of business economics : JBE
6
Technischer Vertrieb
6
Business relationship management and marketing
5
Marketing theory
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
4
Die Betriebswirtschaft : DBW
4
Lehrbuch
4
Marketing : ZFP ; journal of research and management
4
Springer texts in business and economics
4
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
4
Arbeitspapiere zum Marketing
3
Diskussionsbeiträge
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Journal of Service Theory and Practice
3
Journal of business research : JBR
3
Kohlhammer Edition Marketing
3
Springer Texts in Business and Economics
3
AMS review : official publication of the Academy of Marketing Science
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Dienstleistungsökonomie : Beiträge zu einer theoretischen Fundierung
2
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
2
Discussion paper
2
Freie Universität Berlin - Marketing-Department - Arbeitspapiere
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Grundlagen und Praxis der Betriebswirtschaft
2
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of Business Research
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ECONIS (ZBW)
4
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1
Introduction on the commentaries on Roger A. Layton's "There could be more to marketing than you might have thought!" (Layton, 2016)
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 238-240
Persistent link: https://www.econbiz.de/10011596795
Saved in:
2
Is marketing academia losing its way? : a commentary from a German perspective
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 171-173
Persistent link: https://www.econbiz.de/10008653786
Saved in:
3
Towards a framework of a salesperson's resource facilitation and interaction
Baxter, Roger
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 124-131
Persistent link: https://www.econbiz.de/10011338634
Saved in:
4
How relationship conditions affect suppliers' resource inputs
Baxter, Roger
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 117-123
Persistent link: https://www.econbiz.de/10011338636
Saved in:
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