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Is marketing academia losing its way? : a commentary from a German perspective
Kleinaltenkamp, Michael - In: Australasian marketing journal 18 (2010) 3, pp. 171-173
Persistent link: https://www.econbiz.de/10008653786
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Towards a framework of a salesperson's resource facilitation and interaction
Baxter, Roger; Kleinaltenkamp, Michael - In: Australasian marketing journal 23 (2015) 2, pp. 124-131
Persistent link: https://www.econbiz.de/10011338634
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How relationship conditions affect suppliers' resource inputs
Baxter, Roger; Kleinaltenkamp, Michael - In: Australasian marketing journal 23 (2015) 2, pp. 117-123
Persistent link: https://www.econbiz.de/10011338636
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Introduction on the commentaries on Roger A. Layton's "There could be more to marketing than you might have thought!" (Layton, 2016)
Haase, Michaela; Kleinaltenkamp, Michael - In: Australasian marketing journal 24 (2016) 3, pp. 238-240
Persistent link: https://www.econbiz.de/10011596795