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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"Journal of Service Management"
~isPartOf:"Journal of professional services marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Bibliometrics"
~subject:"Markenführung"
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of Service Management
Journal of professional services marketing
The journal of brand management : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
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The Routledge companion to nonprofit marketing
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Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
2
Research performance of Australian and New Zealand marketing academics : achieving rigor and relevance: editorial
Brodie, Roderick J.
;
Soutar, Geoffrey N.
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 273-277
Persistent link: https://www.econbiz.de/10013435314
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