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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Creating loyal prosocial transformative service consumers : a proposed model with direct and indirect effects
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Previte, Jo
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10012668402
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The rise of deepfakes : a conceptual framework and research agenda for marketing
Whittaker, Lucas
;
Letheren, Kate
;
Mulcahy, Rory
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10012668430
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