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Transcending boundaries for the next new normal : editorial
Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012698459
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Re-imagining marketing scholarship in the era of the UN Sustainable Development Goals : editorial
Voola, Ranjit; Carlson, Jamie; Azmat, Fara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10013256362
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Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park; Quach, Sara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
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Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet; Gregory, Gary; Miller, Ryan; Lu, Lu - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10013384444
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Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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Neuroscientific research methods and techniques in consumer research
Zhang, Yunen; Thaichon, Park; Shao, Wei - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 211-227
Persistent link: https://www.econbiz.de/10014321868