Halbrendt, Catherine K.; Pesek Jr., John D.; Parsons, April - In: Australian Journal of Agricultural Economics 38 (1994) 02
Conjoint measurement was used to determine consumer preference for fresh pork produced with genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork attributes, degree of fat reduction, price, and production technology, which allowed for...