Narrow search
Showing 1 - 10 of 17
Cover Image
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Cover Image
Impact of voluntary product recalls on utilitarian and hedonic attitudes : is it the same for all brands?
Magno, Francesca; Cassia, Fabio; Ugolini, Marta - In: Australian journal of management 42 (2017) 1, pp. 161-174
Persistent link: https://www.econbiz.de/10011774116
Cover Image
Modeling transitions in nation brand equity : an empirical assessment of the nation equity power grid
Juusola, Katariina; Lahrech, Abdelmounaim - In: Australian journal of management 49 (2024) 2, pp. 249-271
Persistent link: https://www.econbiz.de/10014578065
Cover Image
Open to competition? : competitive density and the growth of young New Zealand ventures
Whittaker, David H.; Fath, Benjamin; Fiedler, Antje - In: Australian journal of management 45 (2020) 2, pp. 343-358
Persistent link: https://www.econbiz.de/10012216999
Cover Image
Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen; Su, Song; He, Feng - In: Australian journal of management 39 (2014) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
Cover Image
Attribute specification effect on hedonic and utilitarian options
Liu, Hsin-Hsien; Chou, Hsuan-Yi - In: Australian journal of management 47 (2022) 2, pp. 322-341
Persistent link: https://www.econbiz.de/10013268145
Cover Image
Consumer marketplace lending in Australia : credit scores and loan funding success
Grant, Andrew; Deer, Luke - In: Australian journal of management 45 (2020) 4, pp. 607-623
Persistent link: https://www.econbiz.de/10012391848
Cover Image
The boomerang effect of brand personality congruency in a product-harm crisis
Kim, Tom Joonhwan; Yi, Youjae; Choi, Jongan - In: Australian journal of management 45 (2020) 4, pp. 645-661
Persistent link: https://www.econbiz.de/10012391850
Cover Image
The effect of humour usage on customer’s service experiences
Chiew, Tung Moi; Mathies, Christine; Patterson, Paul G. - In: Australian journal of management 44 (2019) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011999401
Cover Image
Misery wants control : the roles of helplessness and choice in the sadness-consumption relationship
Garg, Nitika - In: Australian journal of management 44 (2019) 3, pp. 407-424
Persistent link: https://www.econbiz.de/10012119533