Purpose – To report experiences of changing cultures in three Lithuanian schools by means of action research. Design/methodology/approach – This took the form of action research in the schools. Culture change measured by a culture survey (developed by Harrison and Stokes) in the beginning...

Purpose – One of the key decisions in becoming international is the standardization versus adaptation of the products for foreign markets. Previous research has mostly seen these alternatives as polarized opposites, even if it seems that the practitioners must nearly always adopt a certain...