Ylilehto, Marianne; Komulainen, Hanna; Ulkuniemi, Pauliina - In: Baltic Journal of Management 16 (2021) 5, pp. 661-680
Purpose: The purpose of this study is to explore the customer shopping experience in the innovative technology setting. Specifically, the purpose is to understand how do innovative technologies influence the customer shopping experience? Design/methodology/approach: This qualitative,...