Purpose: The purpose of this study is to provide a systematic review of the current state of research regarding mobile social media use for value creation by firms and customers and an agenda for future research. Design/methodology/approach: The authors conducted a systematic review following...

Purpose – The purpose of this paper is to focus on the effect that knowledge‐ambiguous innovations have on the subsidiary performance of multinational corporations (MNCs). Specifically, the paper sheds light on the relationship between knowledge ambiguity in the innovation context, in terms...