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~isPartOf:"Baltic journal of management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Dens, Nathalie"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~subject:"Brand origin"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Electronic Commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Brand origin
Consumer behaviour
Dienstleistungsqualität
E-grocery
Electronic Commerce
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Konsumentenverhalten
6
Advertising effects
5
Brand management
5
Markenführung
5
Werbewirkung
5
Brand image
4
Markenimage
4
Advertising
3
Brand
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
Cognition
2
Kognition
2
brand placement
2
need for cognition
2
Apple Computer Inc.
1
Brand extension
1
Brand placement
1
Female and male gender role stereotyping
1
Fernsehwerbung
1
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1
Gender studies
1
Geschlecht
1
Geschlechterforschung
1
Harley-Davidson, Inc.
1
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1
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1
Internationaler Markteintritt
1
Internationales Marketing
1
KOF
1
Markentransfer
1
Multinationales Unternehmen
1
Nike <Firma>
1
Product quality
1
Produktqualität
1
Social group
1
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7
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2
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2
Case study
1
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1
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7
Author
All
Dens, Nathalie
Laroche, Michel
Pelsmacker, Patrick de
Ko, Eunju
17
Kim, Kyung Hoon
9
Kim, Juran
5
Moschis, George P.
5
Smit, Edith G.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Islam, Tahir
4
Kwak, Hyokjin
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Sung, Yongjun
4
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Chae, Heeju
3
Choi, Yung Kyun
3
Chung, Christina
3
Diehl, Sandra
3
Eisend, Martin
3
Ghaffar, Abdul
3
Hunt, James M.
3
Jeon, Jung Ok
3
Kim, Sang Jin
3
Kim, Wooyang
3
Koo, Dong-Mo
3
Koo, Dong-mo
3
Lee, Ki Hoon
3
Loureiro, Sandra Maria Correia
3
Mueller, Barbara
3
Naderer, Brigitte
3
Ng, Mark
3
Park, Seong-yeon
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Taylor, Charles Raymond
3
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Baltic journal of management
International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
31
Journal of marketing communications
5
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Cogent business & management
1
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of Islamic marketing
1
Journal of advertising
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of consumer marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
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Source
All
ECONIS (ZBW)
7
Showing
1
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7
of
7
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date (newest first)
date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
4
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
5
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
6
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
7
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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