Sang, Tang My; Hung, Nguyen Tien; Dinh, Nguyen Ngoc - In: Cogent Business & Management 10 (2023) 2, pp. 1-18
This study is carried out to investigate the impact of CSR activities on bank attractiveness in Vietnamese commercial … for employees, and CSR for social public welfare, while the dependent variable was bank attractiveness, and an … intermediate variable was bank reputation. SmartPLS 3.0 software was used to process the model in two steps. The findings revealed …