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Doing It Their Way - To prevail in the lucrative financial services market for small businesses and their owners, banks must offer more of the services customers want
Carroll, Peter - In: Banking strategies : management insights in financial … 75 (1999) 4, pp. 46-53
Persistent link: https://www.econbiz.de/10005966947
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Making the Most of Citigroup - Shifting the customer approach to advice from products might help unlock the full potential of financial conglomerates, say consultants Peter Carroll...
Carroll, Peter; Rosen, John - In: Banking strategies : management insights in financial … 75 (1999) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10005970113
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Customer Profitability: Irrelevant for Decisions?
Wyman, Oliver; Carroll, Peter; Tadikonda, Madhu - In: Banking strategies : management insights in financial … 73 (1997) 6, pp. 76-87
Persistent link: https://www.econbiz.de/10005980265