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~isPartOf:"Basler Schriften zum Marketing"
~isPartOf:"Schriften zum Marketing"
~person:"Stumpf, Marcus"
~type_genre:"Glossary included"
~type_genre:"Hochschulschrift"
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Erfolgskontrolle der Integrierten Kommunikation : Messung des Entwicklungsstandes der integrierten Kommunikationsarbeit in Unternehmen
Stumpf, Marcus
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2005
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1. Aufl.
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