Purpose – In this paper, the aim is to propose a framework for utilizing quality function deployment (QFD) and benchmarking in combination to chalk out an improvement plan that redesigns or modifies existing processes to a point where they consume the least amount of resources while imparting...

The operations strategy literature has identified four primary dimensions on which a firm competes with another. These are: price, quality, flexibility, and delivery dependability. Of these, quality is perhaps the most critical dimension in terms of the impact on the degree of competitiveness...