Nels Lee, Terry; Fawcett, Stanley E.; Briscoe, Jason - In: Benchmarking: An International Journal 9 (2002) 4, pp. 374-387
The influence of quality on customer perceptions and thereby consumption behavior has led some analysts to call quality … that quality is vital and that every company needs to have a well‐designed and executed quality program in place …. Unfortunately, quality programs often fail to deliver the outstanding – parts per million – quality that is required for competitive …