Sarkar, Subhro; Khare, Arpita; Sadachar, Amrut - In: Benchmarking: An International Journal 27 (2019) 1, pp. 1-20
Purpose: The purpose of this paper is to validate the consumer styles inventory (CSI) scale for understanding the decision-making styles of shopping app users. The validated scales are used to examine the relationship between consumers’ decision-making styles and factors affecting the use of...