Bag, Surajit; Srivastava, Gautam; Bashir, Md Mamoon Al; … - In: Benchmarking: An International Journal 29 (2021) 7, pp. 2074-2098
Purpose: The first research objective is to understand the role of digital [artificial intelligence (AI)] technologies on user engagement and conversion that has resulted in high online activities and increased online sales in current times in India. In addition, combined with changes such as...