Shah, Bhavin; Singh, Gaganpreet - In: Benchmarking: An International Journal 28 (2021) 9, pp. 2808-2834
Purpose: In order to achieve competitive advantage over the physical marketplace, the e-retailers are insisted on endowing with lenient return policies. The piece-wise returns-and-reordering process incurs excessive buffering and unwanted logistics costs which raises overall fulfillment...