Andrade, Liz Hassad de; Antunes, Jorge Junio Moreira; … - In: Benchmarking: An International Journal 27 (2020) 3, pp. 1188-1209
Purpose: The aim of this paper is to provide an approach to analyze the performance of TV programs and to identify what can be done to improve them. Design/methodology/approach: The Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS), the Ng-model, Grey relational...