Fawcett, Stanley E.; Bixby Cooper, M. - In: Benchmarking: An International Journal 8 (2001) 5, pp. 396-412
Managers at leading companies recognize that the key to competitive success is to meet the real needs of customers better than the competition. These companies have adopted well‐crafted strategies that have driven a revolution of restructuring and reengineering. The objective of these...