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This paper uses Granger non{causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website tra±c on the print circulation...
Persistent link: https://www.econbiz.de/10003224340
This paper investigates if significant differences exist between online and paper & pencil participants in a quarterly business survey in the German business-related services sector when respondents may freely choose to respond either online or by more conventional methods. It also analyzes the...
Persistent link: https://www.econbiz.de/10011446757
What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women's magazine market, a particularly large segment of the German magazine where fierce competition is reigning. Models for differentiated product demand are estimated on panel data...
Persistent link: https://www.econbiz.de/10011447038
I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...
Persistent link: https://www.econbiz.de/10011447583