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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Research"
~person:"Dreisbach, Jan"
~subject:"Germany"
~subject:"Kommunikation"
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Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga
Dreisbach, Jan
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2019
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