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~isPartOf:"BestMasters"
~isPartOf:"European journal of marketing : EJM"
~subject:"Key-Account-Management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
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