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European journal of marketing : EJM
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Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
Saved in:
2
Shared learning in supply networks : evidence from an emerging market supply network
Mason, Katy
;
Oshri, Ilan
;
Leek, Sheena
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1743-1762
Persistent link: https://www.econbiz.de/10009678022
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