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Social identity and the service profit chain
Homburg, Christian; Wieseke, Jan; Hoyer, Wayne D. - 2008
Persistent link: https://www.econbiz.de/10003848961
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If one steps out of the Phalanx : analyzing leaders' influence on sales force automation adoption with a quadratic dataset
Homburg, Christian; Wieseke, Jan; Kühnl, Christina - 2009
Persistent link: https://www.econbiz.de/10003893570
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The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian; Jensen, Ove - 2007
Persistent link: https://www.econbiz.de/10003427950
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On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian; Fürst, Andreas; Koschate, Nicole - 2009
Persistent link: https://www.econbiz.de/10003932817
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When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian; Müller, Michael; Klarmann, Martin - 2010
Persistent link: https://www.econbiz.de/10008937919
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When does brand awareness in business markets really pay off?
Homburg, Christian; Klarmann, Martin; Schmitt, Jens - 2010
Persistent link: https://www.econbiz.de/10008938931
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How organizational complaint handling: drives customer loyalty : an analysis of the mechanistic and the organic approach
Homburg, Christian; Fürst, Andreas - 2005
Persistent link: https://www.econbiz.de/10002897805
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The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian; Stock-Homburg, Ruth - 2003
Persistent link: https://www.econbiz.de/10002512381
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Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian; Koschate, Nicole; Hoyer, Wayne D. - 2004
Persistent link: https://www.econbiz.de/10002758671
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Beschwerdeverhalten und Beschwerdemanagement : eine Bestandsaufnahme der Forschung und Agenda für die Zukunft
Homburg, Christian; Fürst, Andreas - 2006
Persistent link: https://www.econbiz.de/10003371975