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~isPartOf:"Betriebs-Berater : BB"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsum"
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THE SElKATSUSHA AND THE FIGHT...
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Handbook of developments in consumer behaviour
Wells, Victoria
(
ed.
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2012
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
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