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~isPartOf:"Betriebswirtschaftliche Schriften : BWS"
~subject:"Marktforschung"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Betriebswirtschaftliche Schriften : BWS
The nature and scope of marketing research
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Developmental challenges in marketing research
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Qualitative marketing research : approaches, techniques and analysis
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Quantitative marketing techniques and analyses
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The development of marketing theory and its philosophical underpinnings
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The evolution of brands : from signals of quality to storehouses of trust
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Entrepreneurship, Marketing, Innovation
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The development of critical perspectives in marketing
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History of marketing thought ; Volume 2
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Industrial marketing management : the international journal for industrial and high-tech firms
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Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen
Rabe, Christina
(
ed.
);
Hörschgen, Hans
(
honouree
)
-
2003
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