Halac, Duygu Seckin; Biloslavo, Roberto; Bulut, Cagri - In: Bogazici Journal of Economics and Administrative Sciences 27 (2013) 2
The aim of this study is to investigate the employees’ and managements’ perceptions of multidimensional structure of marketing culture and their effects on perceived long-term customer satisfaction. The public schools were selected to conduct the study on as non-profit service organizations....
