A consistent advertising budget does not guarantee a successful advertising campaign. Two companies can spend the same amount of work and get results that completely different. Research demonstrates that creative messages may have greater importance for the success of advertising campaigns than...

This book examines America's economy over the past several decades and the sources of our recent success and comes to surprising conclusions about what we can learn from it.

Key economists for the government and for the Microsoft Corporation lay out their views on the key issues and then respond to the views presented by the opposing side.

This book argues that privatization of the government-sponsored enterprises is the only viable way to protect the taxpayers and the economy.

This book discusses state regulation and antitrust exemption in insurance markets.

This volume brings togetheressays that critique recent U.S. agriculture policy and propose alternatives to the current regulatory regime.