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~isPartOf:"Brand Evolution : moderne Markenführung im digitalen Zeitalter ; mit Praxisbeiträgen von Google, Ferrero, Jägermeister, Mercedes-Benz, EnBW, Otto, Edelight und Anne Korn"
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Brand Evolution : moderne Markenführung im digitalen Zeitalter ; mit Praxisbeiträgen von Google, Ferrero, Jägermeister, Mercedes-Benz, EnBW, Otto, Edelight und Anne Korn
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Public Relations, Corporate Publishing und Social Networks
Rota, Franco P.
- In:
Brand Evolution : moderne Markenführung im digitalen …
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(pp. 373-398)
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2011
Persistent link: https://www.econbiz.de/10009273145
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