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~isPartOf:"Brand management ; Vol. 2"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Brand management ; Vol. 2
Foundations of cross cultural management ; Vol. 3
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An Elgar reference collection
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The international library of critical writings in economics
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Major theoretical debates and contemporary issues in marketing theory
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Arbeitspapier / Institut für Haushalts- und Konsumökonomik. Universität Hohenheim, Lehrstuhl für Konsumtheorie und Verbraucherpolitik
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Back on track : sector-led growth in Africa and implications for development
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Benefit-cost analysis ; Vol. 1
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
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Benet-Martínez, Verónica
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Garolera, Jordi
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2010
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