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~isPartOf:"Brand management ; Vol. 4"
~subject:"USA"
~subject:"Werbung"
~type_genre:"Reprint"
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Brand management
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Markenführung
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Brand
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De Chernatony, Leslie
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Segal-Horn, Susan
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Brand management ; Vol. 4
Brand management ; Vol. 1
3
International marketing ; Vol. 2
2
The evolution of brands : from signals of quality to storehouses of trust
2
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
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ECONIS (ZBW)
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The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
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