//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management ; Vol. 4"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Manufacturer and retailer stra...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
1
Author
All
Alden, Dana
1
Batra, Rajeev
1
Steenkamp, Jan-Benedict E. M.
1
Published in...
All
Brand management ; Vol. 4
Journal of marketing research : JMR
13
Journal of marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
ERIM report series research in management
6
MSI reports : working paper series
6
Journal of retailing
5
Journal of the Academy of Marketing Science
5
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
5
European review of agricultural economics : ERAE
3
International Marketing Review
3
Journal of international marketing
3
Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of Business Research
2
Journal of management : JOM
2
Journal of marketing research
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The Davidson Institute working paper series
2
Academy of Management journal : AMJ
1
Best practices in international marketing
1
Business horizons
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Developmental challenges in marketing research
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Faculteit der Economische en Toegepaste Economische Wetenschappen
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of marketing and finance
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing ; Vol. 2
1
International marketing ; Vol. I
1
International marketing ; Vol. IV
1
International marketing ; Vol. V
1
International marketing review
1
Journal of Consumer Research
1
Journal of Economic Psychology
1
Journal of Operations Management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->