This study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (BrMNs). Because the ability to develop competences abroad is critical for emerging multinationals competitiveness, we proposed hypotheses and tested a...

The purpose of this research is to verify how loyal students are to higher education institutions. According to this research, it was noticed that relationship marketing is critical to create and maintain a relationship between institutions and students, such relationship being developed towards...