Lazzarotti, Fábio; Sehnem, Simone; Mello, Rodrigo … - In: Brazilian Business Review 7 (2010) 2, pp. 19-36
The purpose of this article is to investigate to what extent Michael Porter;s ideas keep attracting the interest of Brazilian researchers vis-à-vis other possibilities. In this research, we conceptualize Porter’s paradigm by the the following elements: strategic groups, generic strategies,...