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Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond; Franke, George R. - In: Breaking new ground in theory and practice, (pp. 375-394). 2011
Persistent link: https://www.econbiz.de/10009380999
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A procedure for the development of fictitious advertisements in multi-country research : crafting messages with hard-sell and soft-sell appeals
Diehl, Sandra; Okazaki, Shintaro; Mueller, Barbara - In: Breaking new ground in theory and practice, (pp. 463-473). 2011
Persistent link: https://www.econbiz.de/10009380989
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Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro; Navarro-Bailón, Maria Ángeles - In: Breaking new ground in theory and practice, (pp. 233-245). 2011
Persistent link: https://www.econbiz.de/10009380725
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QR code mobile promotion : an initial inquiry
Okazaki, Shintaro; Hirose, Morikazu; Li, Hairong - In: Breaking new ground in theory and practice, (pp. 407-422). 2011
Persistent link: https://www.econbiz.de/10009380995