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~isPartOf:"Breaking new ground in theory and practice"
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Breaking new ground in theory and practice
Journal of business research : JBR
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Journal of Service Management
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European journal of marketing : EJM
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Advertising in new formats and media : current research and implications for marketers
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The impact of brand name placement in song lyrics on brand attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
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