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~isPartOf:"Bridging the gap between advertising academia and practice"
~person:"Diehl, Sandra"
~subject:"Germany"
~subject:"USA"
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
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