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~isPartOf:"Bridging the gap between advertising academia and practice"
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Bridging the gap between advertising academia and practice
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International journal of advertising : the quarterly review of marketing communications
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The future of marketing : critical 21st century perspectives
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Analyzing the cultural diversity of consumers in the global marketplace
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Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
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