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Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A. - In: Bridging the gap between advertising academia and practice, (pp. 15-27). 2017
Persistent link: https://www.econbiz.de/10011539951
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Consumer values as mediators in social network information search
Kol, Ofrit; Levy, Shalom; Nebenzahl, Israel D. - In: Bridging the gap between advertising academia and practice, (pp. 3-14). 2017
Persistent link: https://www.econbiz.de/10011539961
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The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa; Hartmann, Patrick; He, Jiaxun; … - In: Bridging the gap between advertising academia and practice, (pp. 29-41). 2017
Persistent link: https://www.econbiz.de/10011539962