Showing 1 - 10 of 14
This paper establishes theoretical and empirical linkages between union wage setting and the structure of the wage distribution. Theoretically, we identify conditions under which a right-to-manage model implies compression of the wage distribution in the union sector relative to the nonunion...
Persistent link: https://www.econbiz.de/10003770646
The need to understand and leverage consumer-brand bonds has become critical in a marketplace characterized by increasing unpredictability, diminishing product differentiation, and heightened competitive pressure. This is especially true for fast moving consumer goods (FMCG) manufacturers and...
Persistent link: https://www.econbiz.de/10003905623
Persistent link: https://www.econbiz.de/10003994231
Numerous studies on the drivers of brand extension success [Aaker and Keller, 1990, Broniarczyk and Alba, 1994, Hem et al., 2003, Völckner and Sattler, 2006] found evidence that parent-brand characteristics and the fit between parent brand and transfer product are the main and most influential...
Persistent link: https://www.econbiz.de/10009526638
Persistent link: https://www.econbiz.de/10010365319
Persistent link: https://www.econbiz.de/10008937867
Persistent link: https://www.econbiz.de/10003733712
Persistent link: https://www.econbiz.de/10001712557
Persistent link: https://www.econbiz.de/10011722161
Persistent link: https://www.econbiz.de/10012520702