Most university students today use social media daily, are knowledgeable about a myriad of applications, and can navigate numerous platforms, such as Facebook and Twitter. Despite their affinity for social media, however, it is not clear whether or not they understand how social media can be...

The use of internships is a powerful learning tool that allow business students to make connections between their classroom experience and the world of work. If designed appropriately and positioned correctly in the curriculum, they can also be an ideal opportunity to conduct assurance of...

This paper describes the 20-year evolution of the College of Business in developing a comprehensive, four-year professional and career development program for students. We began by designing a business spine, a series of courses introducing students to the tools of business decision-making. The...

Course content for business students should be relevant, accessible and affordable. Business and library faculty collaborated to provide undergraduate students enrolled in three sections of Introduction to Marketing with a free online content option. This option included embedded links for all...

Diversity has become an increasingly important issue in the business world as multi-cultural working environments become commonplace. Businesses, operating in today’s global environment, require the ability to leverage diversity by utilizing knowledge and experiences from different groups...

The application of options pricing theory to value irreversible investment decisions has witnessed a marked increase over the last decade. For instructional and simplified applications, the Black-Scholes model is commonly demonstrated due to its tractability and acceptance in the finance...