Donzé, Pierre-Yves; Kurosawa, Takafumi - In: Business History 55 (2013) 8, pp. 1318-1338
This paper focuses on the strategy adopted by the MNE Nestlé in Japan between the establishment of a branch at Yokohama in 1913 and the end of World War II. It highlights the difficulties encountered by the firm in its attempts to open up and operate production facilities due to strong...
