Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business Horizons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
First-mover advantage on the i...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Varadarajan, Rajan
1
Published in...
All
Business Horizons
Journal of retailing
23
Journal of the Academy of Marketing Science
22
MSI reports : working paper series
15
Journal of marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
AMS review : official publication of the Academy of Marketing Science
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of marketing research : JMR
7
Journal of business research : JBR
6
Legends in marketing
6
Legends in strategic marketing
6
Handbook of marketing strategy
5
Journal of strategic marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Mays Business School Research Paper
5
Review of marketing research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing Science
4
Business horizons
3
Harvard-Business-Manager : das Wissen der Besten
3
Management Science
3
Report / Marketing Science Institute
3
Handbook of business-to-business marketing
2
Handbook of research in international marketing
2
Journal of Business Research
2
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of marketing research
2
Marketing theory and applications
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Retailing in the 21st century : current and future trends
2
The Routledge companion to strategic marketing
2
Advances in applied microeconomics : a research annual
1
Does marketing need reform? : fresh perspectives on the future
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Emerging economic scenario
1
Evolving and emerging issues in marketing strategy
1
more ...
less ...
Source
All
RePEc
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations
Varadarajan, Rajan
- In:
Business Horizons
52
(
2009
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10005354588
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
