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Quelch, John A.
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Dinh-Tan, Christine M.
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Lovelock, Christopher H.
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Business Horizons
Harvard business review : HBR
8
Harvard-Business-Manager : das Wissen der Besten
5
Business horizons
4
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
4
Food Policy
2
Food policy : economics planning and politics of food and agriculture
2
HBS Case
2
Intereconomics : review of European economic policy
2
International Marketing Review
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International marketing review
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing management : a quarterly business management publication of the American Marketing Association
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Sloan management review
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Smart globalization : designing global strategies, creating global networks
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The Jossey-Bass business & management series
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Academic monograph on business studies : marketing
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Business History Review
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Business quarterly
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California management review : CMR
1
Cross-cultural and critical perspectives on brands
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Energy Policy
1
Government marketing : theory and practice
1
Handbook of marketing strategy
1
Harvard business review on retailing and merchandising
1
Intereconomics
1
International marketing ; Vol. VI
1
Internationalisierung Indien : das Land verstehen, günstiger produzieren, Kunden gewinnen ; das Beste aus dem Harvard-Businessmanager
1
Irwin series in marketing
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of Services Marketing
1
Macromarketing: a Canadian perspective
1
Managing public enterprises
1
McGraw-Hill series in marketing
1
McGraw-Hill/Irwin series in marketing
1
Praeger series in public and non-profit sector marketing
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1
Consumer promotions in service marketing
Lovelock, Christopher H.
;
Quelch, John A.
- In:
Business Horizons
26
(
1983
)
3
,
pp. 66-75
Persistent link: https://www.econbiz.de/10005327064
Saved in:
2
Why not exploit dual marketing?
Quelch, John A.
- In:
Business Horizons
30
(
1987
)
1
,
pp. 52-60
Persistent link: https://www.econbiz.de/10005333123
Saved in:
3
The mass marketing of luxury
Nueno, Jose Luis
;
Quelch, John A.
- In:
Business Horizons
41
(
1998
)
6
,
pp. 61-68
Persistent link: https://www.econbiz.de/10005354766
Saved in:
4
Can sales promotion go global?
Kashani, Kamran
;
Quelch, John A.
- In:
Business Horizons
33
(
1990
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10005438830
Saved in:
5
Marketing the premium product
Quelch, John A.
- In:
Business Horizons
30
(
1987
)
3
,
pp. 38-45
Persistent link: https://www.econbiz.de/10005439083
Saved in:
6
Country managers in transitional economies: The case of Vietnam
Quelch, John A.
;
Dinh-Tan, Christine M.
- In:
Business Horizons
41
(
1998
)
4
,
pp. 34-40
Persistent link: https://www.econbiz.de/10005439291
Saved in:
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