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Principles of marketing
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Kotler, Philip
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Business Horizons
Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Business horizons
3
Journal of Business Strategy
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
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The evolution of nonprofit marketing
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Applications of the sciences in marketing management
2
California management review
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Computer innovations in marketing
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Does marketing need reform? : fresh perspectives on the future
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European Management Journal
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European management journal : publ. twice a year for the Scottish Business School
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Planning Review
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
Review of marketing research
2
Springer Business Cases
2
Strategic marketing : planning, implementation, and control
2
wi / wirtschaft
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A guide to gathering expert estimates The treatment of unscientific data
Kotler, Philip
- In:
Business Horizons
13
(
1970
)
5
,
pp. 79-87
Persistent link: https://www.econbiz.de/10005333103
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2
A design for the Firm's marketing nerve center
Kotler, Philip
- In:
Business Horizons
9
(
1966
)
3
,
pp. 63-74
Persistent link: https://www.econbiz.de/10005333241
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3
Harvesting strategies for weak products
Kotler, Philip
- In:
Business Horizons
21
(
1978
)
4
,
pp. 15-22
Persistent link: https://www.econbiz.de/10005333409
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